Writing for Your Health and Wellness Tribe

I’ve referred to “tribes” a few times in my posts.  Thought it would be good to clarify this term and give credit to the man responsible for the concept.  Hope you find it interesting and we can discuss what it means for your written communications.  Here’s ted.com’s video on Seth Godin and tribal marketing:

http://www.ted.com/talks/lang/eng/seth_godin_on_the_tribes_we_lead.html

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