Marketing Collateral

National Aging in Place Council

Trifold Print Brochure. Slogan and copy content.

Rebranding Multi-Page Brochure:  Touch the Future

Not-for-profit organziation rebranding. Communicates multi-functions, populations served, and processes.

Read or Download: Trifold Brochure.  National Aging in Place.

Read or Download: Multi-Page Re-Branding Brochure.  Touch the Future.

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Web Content

The Breast Care Site: Voluntary Simplicity

Web Article. Stress, simple life-style and the relation to breast cancer.

The Breast Care Site: Picnic Perfect

Summer nutrition

Read or Download: Breast Care Site.  Voluntary Simplicity.

Read or Download:  Breast Care Site.  Picnic Perfect Health.

 

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National Magazine Articles

Amoena Life: Pilates, National

Print article. Breast cancer recurrence and exercise.

Today\'s Chiropractic Living: How Far They\'ll Go

Profile Article featuring high risk doctors of chiropractic

OT Practice:  Green

Print artlce. Recycling and re-use of assistive technology. Occupational therapy\'s role.

Amoena Life: National Feature Article: Caregivers

Feature print article. Caregiver point of view.

Read or Download:  Amoena Life. Pilates Article.

Read or Download:  Today’s Chiropractic Living.  How Far They’ll Go.

Read or Download:  OT Practice Magazine.  Green Article.

Read or Download:  Amoena Life Magizine.  Caregivers Article.

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Engage Ink Wellness to Create and Optimize Your Health Communications

Health is in our hands.  Patients are not static recipients of care; they are active, informed, resourceful consumers who rigorously seek medical information and health education.  They compare products.  They investigate providers.  They study health brands, services, and trends.

INK WELLness recognizes the responsibility health brands and providers share to provide concise, engaging health communication with consumers, with industry, within your organization. Animate your message.  Activate your audience.  Engage your patients.  Do it through medical writing that resonates with your followers.

Learn to optimize your own Health Communications.

Authenticity is key.  A mission is essential.  So is honesty, integrity, and vision.   Learn to utilize web, digital, social, and print mediums to call your audience to action and establish your organization as a thought leader in the industry.

At INK WELLness, we share ideas for:

  • Cost-effective connections through web and social media
  • Considerations for communicating your brand’s core identity
  • Building a circle of influence and a tribe of followers
  • Writing strategies for clear and effective health communication
  • Health education and accessibility
  • Marketing in motion
  • Revenue expansion
  • Thinking like a writer and using what you’ve got

Build a Community. Continue Reading →

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Series: Free Back Stage Pass. Share Health Conference Information. Technique #3: Interview the Presenter

I’m changing it up a bit.  Thinking our last post “Thought Leaders” needs a little more attention.  We’ll continue that topic later.  For now, let’s finish up with Health Conference Coverage and then we’ll go deeper, later with Thought Leaders.  Deal?  Read on to round out our series on Health Conference Coverage.

Continuing with our series on sharing health conference information with your audience, today we’ll discuss specifics about interviewing health industry thought leaders, Technique #3.

You’ll recall from “Bird’s Eye View“, that there are three techniques we’ll cover:

1. Summarize health conference session information, on behalf of your organization.

2. Interview a “thought leader” in the health industry who has attended a specific conference session.

3. Interview the conference presenter.

Jump back to Free Back Stage Pass to set the scene for the following information.

Technique #3:  Interview a Conference Presenter.  Continue Reading →

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Series: Free Back Stage Pass: Bring Health Conference Info to your Customers. Technique #2 Health Industry Thought Leaders

Continuing with our series on sharing health conference information with your audience, today we’ll discuss specifics about interviewing health industry thought leaders, Technique #2.

You’ll recall from “Bird’s Eye View“, that there are three techniques we’ll cover:

1. Summarize health conference session information, on behalf of your organization.

2. Interview a “thought leader” in the health industry who has attended a specific conference session.

3. Interview the conference presenter.

Jump back to Free Back Stage Pass to set the scene for the following information.

Technique #2: Whaddaya Think? Get a health care thought leader’s response to conference sessions.

First, answer these three questions: Continue Reading →

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Series: Free Back Stage Pass. Sharing Health Conference Information. Technique #1 Your Own Personal Stamp

Continuing on with our series on sharing health conference information with your audience, today we’ll discuss specifics about providing your customers with your health company’s professional summary,  Technique #1.

You’ll recall from “Bird’s Eye View“, that there are three techniques we’ll cover:

1. Summarize health conference session information, on behalf of your organization.

2.  Interview a “thought leader” in the health industry who has attended a specific conference session.

3.  Interview the conference presenter.

Jump back to Free Back Stage Pass to set the scene for the following information.

Technique #1:  Summarize the Conference Session  on behalf of your organization.

Most of us can write a pretty tight summary.  The idea is to share the information, in your company’s voice, with consumers, customers, followers, and your own employees.  Remember, you are doing this not only to share but to position your organization as the “go-to-guy” for all that is new and trending in your industry.  Here are a few tips: Continue Reading →

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Series: Free Back Stage Pass: Bring Health Conference Info to your Customers. Bird’s Eye View.

So, now I’ve got you thinking, right?  If you’re not, go on back to my first post of this series and think again.  Health conferences are a hot bed of cutting edge information.  They feature the best and the brightest.  They have that Vegas-like aura that at once sucks all natural air and light out of the conference center and breathes inspiration and renewal into its attendees.  Share this with your clients.  They want to know.  Let’s face it: time, money, travel are all barriers to people attending conferences but why should those things be barriers to receiving the information?   The Back Stage Pass Series is going to outline for you how to utilize written communication to position yourself as an expert who is in the know.

Three Techniques for Health Conference Coverage.

1. Summarize conference session information, on behalf of your organization.  This means you or one of your employees attend a relevant, current, cutting edge, or even controversial session and summarizes the information for your audience.

2.  Interview a “thought leader” in the health industry who has attended a specific conference session.  Get his/her point of view regarding the information’s relevance, potential impact on the industry, and expectations of how the information comes into practice.

3.  Interview the conference presenter.  Most likely a thought leader, eh?  Understand additional insights the presenter has.  Gather his/her thoughts on feedback received after the presentation.

Ready to dig in?  Then hang on.  Continue Reading →

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Free Back Stage Pass: Bring Health Conference Info to your Customers

Be in “the know.”

Back in the days when I worked in in-patient rehabilitation, I always took advantage of my yearly continuing education benefit.  Each employee was allowed an annual stipend to further his or her skills, paid for by the department.  In exchange for this free education, each employee attending a conference or course was expected to present the information learned to the rest of the rehabilitation staff within two weeks of completion.  The process integrated learning ingested in the classroom by creating teacher of the student and it extended the “bang for the buck” put out by the hospital’s rehab department because the knowledge was shared with the entire staff for the cost of sending just one.

“Brilliant!”  I thought to myself when I learned from a medical writing collegue that this process is alive and well in the pharmaceutical world.  Independent companies, mostly open- source online, provide blow by blow coverage at relevant conferences keeping their subscribers up to date with the latest research, knowledge, practices, and trends throughout their industry. These companies hire writers to attend the most attractive presentations and pay them to write a report, which appears on their website within 24-48 hrs of the presentation.

I immediately thought of the forrest of booths budding with marketing professionals in khakis and logo golf shirts that crowd the conference hall, that looks like any other conference hall and how their time could be used for things other than re-arranging the give-away key chains.  I began thinking of my conversation with my fellow medical writer and brainstorming ideas about how other health companies could tailor these same methods of sharing employeed by those in the pharmaceutical world.  Everyone wants the latest.  Everyone wants the greatest.  The newest.  The coolest.  Everyone wants to be the first.  How many of us would pass up bragging rights to the coveted “back stage pass?”

What can you learn from this?  How can providing cutting-edge information to  your customers be mutually beneficial?  And what are some strategies to integrate conference coverage into your up-to-the-minute subject matter expert position?  Think blog.  Think website.  Newsletters.  Eblasts.  Yes, you the man! Continue Reading →

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Re-Imagine Health and Medical Communication

What works to engage consumers of health.  Is it fear?  What drives them to make choices and how can your health communication connect and drive them to better health?

TEDMED.

Chose one sample of your company’s health communication and re-imagine it using the principles presented above.

Please share your thoughts on how you might achieve greater engagement.

Contact Ink Wellness health writing services to help you achieve greater connectivity and better patient results.

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