I should have known it was way too easy when I plugged in WPtouch to mobile optimize INK WELLness this weekend…way too easy. I had a sneaking suspicion I was missing something, or maybe even a few things.
No doubt you’ve heard all about Google’s mobile friendly announcement that goes in to effect on April 21, 2015.
I knew it was coming, just like you. I thought I’d get right on mobile optimizing my health writing website, and I did…sort of. I mean, I’ve intended to do just that for quite some time now (18 months?). But what I didn’t prepare myself for was the mountain of analysis that would come after the announcement, the interpretations of what the announcement actually means to my site, and yours. Have you been sifting through it too?
Here’s a few things I’ve learned and intend to do (before April 21, after tax day). Hope you’ll apply them to your health website too.
1. Clean up copy. Get leaner and meaner so the core message jumps off the page and there is no mistake for what your brand stands. On mobile, each word has to pack punch and be relevant. There’s no room for musing…shall I go on?
2. Ensure your mobile site unmistakably looks like your desktop site. Is it branded? Is it you, all you? Is it clear and intuitive for the user?
3. Update the look of the overall website. How many years since you’ve updated your site’s look? It’s only been 2 years since I launched a new look for INK WELLness, but much has changed. It needs to be brighter, cleaner, larger, and responsive. This announcement may just push me to what I needed to do anyway, and changing the design reflects the principles of health literacy and user experience.
How does your health website stand up? How does Google see your mobile health website? What boxes will you be spurred to check that maybe should’ve been checked awhile ago? More importantly, how will your brand be the better for it?
Keep an eye out for some changes to our site. Keep me posted on what you’ve done with yours.