What words below are the most meaningful to you? Which do you value most? Write then down. Throw in a few of your own.
Authenticity Humor Family Success Generosity Love Open-mindedness Courage
Ethics Gratitude Inspiration Knowledge Happiness Friendship Adventure Wealth
Empathy Freedom Connectedness Creativity Growth Wisdom Spirituality Integrity
Trust Fun Honesty Fairness Compassion Strength Security Consistency
Simplicity Tenacity Responsibility Balance Analytical Intensity Moderation Bounty
Now, select the five that are most meaningful in your life. Let’s call these your core values. You probably make decisions every day that are guided by your core values. Sometimes we abide by them. Sometimes we deny them. Either way, they are at our center.
How do you act out your core values through your health and wellness company? Make a list. If friendship is one of your core values, do you have a circle of professionals around your company that you know and trust and to whom you can refer? If growth is a core value, do you provide opportunities for educational opportunities for you clients and employees?
How do you disregard your core values at your health and wellness company? Make a list. If you value gratitude, do you regularly find ways to thank your clients and those who support your health and wellness business? If compassion is a core value, do you focus too much on productivity numbers and not the story they tell?
Think about your answers. And think about how you might not only make some small changes in your company that align with your core values. Writing is a great place to start. Going back to friendship as a core value, can you include a “community partners” section on your web page or create educational material for community presentations in conjunction with complimentary health and wellness companies or even your competitors? In the “about” section of your web page or in your employee manual, can you write out a protocol for a healthy balance program for employees including a lunch time walking group or publish a newsletter addressing solutions for working parents? Does your marketing collateral talk about your support of local community organizations, if you regularly contribute?
Writing is a fantastic way to communicate your core values, give yourself credit for how you put them into play, and create multiple opportunities to differentiate your brand, connect to a circle of consumers, and make your brand stand for something even deeper than the actual product or service; therefore, increasing your likelihood of attracting and keeping loyal and new customers. Writing projects take some time and resources in the beginning but, they also endure far past the original “print” date.
Health and Wellness is a unique industry. People expect expertise but they also want to know that they are dealing with ethical, respectable companies that understand their emotional needs. You must connect to them and you must do that every day, in every possible way.
Thoughts? Discoveries? Questions?