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6 Insights From Work on a Large Health Network Project

Huge Healthcare Organizations Face the Same Content Challenges as We All Do.

Insights from the Big Guys

Insights from the Big Guys

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Checked these 3 Mobile Friendly Boxes on Your Health Website?

mobile_cropped_ThinkstockPhotos-478607105I should have known it was way too easy when I plugged in WPtouch to mobile optimize INK WELLness this weekend…way too easy. I had a sneaking suspicion I was missing something, or maybe even a few things.

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Forcing This to be All About You?

Image_Forcing-This-About-You_Narcissus_Paper-white_

I love Paper Whites. I’m not sure what it says about me, but this time of year few things bring me joy like seeing succulent green Narcissus leaves taking their unlikely place amidst patches of melting snow. It seems, fittingly, that  little flower is all about itself and what it came here to do, no matter what it’s immediate surrounding or climate. It’s gonna bloom, damn it. I kinda like it’s moxie.

But when does Narcissus’ moxie cross into narcissism? When does being brand-focused or driven turn into being brand-centered? 
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