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6 Insights From Work on a Large Health Network Project

Huge Healthcare Organizations Face the Same Content Challenges as We All Do.

Insights from the Big Guys

Insights from the Big Guys

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Do You Know Who You Are? Articulate Your Brand Identity.

It’s a tough thing to do to distill all that you are and all that your business does into just a few simple words, an identifiable image, one solid concept that your customers can expect time and time again.

But it’s absolutely necessary and it’s called your brand identity.

And, if you don’t know what your brand identity is yet, your not alone, but you need to know how to define your brand identity now. So let’s get busy.

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Series: Free Back Stage Pass: Bring Health Conference Info to your Customers. Technique #2 Health Industry Thought Leaders

Continuing with our series on sharing health conference information with your audience, today we’ll discuss specifics about interviewing health industry thought leaders, Technique #2.

You’ll recall from “Bird’s Eye View“, that there are three techniques we’ll cover:

1. Summarize health conference session information, on behalf of your organization.

2. Interview a “thought leader” in the health industry who has attended a specific conference session.

3. Interview the conference presenter.

Jump back to Free Back Stage Pass to set the scene for the following information.

Technique #2: Whaddaya Think? Get a health care thought leader’s response to conference sessions.

First, answer these three questions: Continue Reading →

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Series: Free Back Stage Pass. Sharing Health Conference Information. Technique #1 Your Own Personal Stamp

Continuing on with our series on sharing health conference information with your audience, today we’ll discuss specifics about providing your customers with your health company’s professional summary,  Technique #1.

You’ll recall from “Bird’s Eye View“, that there are three techniques we’ll cover:

1. Summarize health conference session information, on behalf of your organization.

2.  Interview a “thought leader” in the health industry who has attended a specific conference session.

3.  Interview the conference presenter.

Jump back to Free Back Stage Pass to set the scene for the following information.

Technique #1:  Summarize the Conference Session  on behalf of your organization.

Most of us can write a pretty tight summary.  The idea is to share the information, in your company’s voice, with consumers, customers, followers, and your own employees.  Remember, you are doing this not only to share but to position your organization as the “go-to-guy” for all that is new and trending in your industry.  Here are a few tips: Continue Reading →

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Re-Imagine Health and Medical Communication

What works to engage consumers of health.  Is it fear?  What drives them to make choices and how can your health communication connect and drive them to better health?

TEDMED.

Chose one sample of your company’s health communication and re-imagine it using the principles presented above.

Please share your thoughts on how you might achieve greater engagement.

Contact Ink Wellness health writing services to help you achieve greater connectivity and better patient results.

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American Medical Writers Association: Statistics Completion

Just finished the AMWA Statistics for Medical Writers and Editors Course.  It was a doozie!

Contact Ink WELLness Health and Wellness Writing Services for your writing and communication needs.

sbaca.inkwellness@gmail.com

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“All I Know of Health Ed/Communication” 6 Principles:

Attended the AMWA-Southeast Regional meeting.  We were fortunate to have a speaker from the CDC (Center for Disease Control).  Dennis Tolsma, MPH spoke about his career, both with the CDC and Kaiser Permenente to our group of medical writers.  I would like to share his principles about health education and communication that he learned through his storied career. Continue Reading →

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Taylor & Francis Online :: Health Communication – Readership

Excellent, researched information for health and wellness communication:

Taylor & Francis Online :: Health Communication – Readership.

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The Well-Researched Article

Just returned from the American Medical Writers’ Conference in Jacksonville, Florida.  Took a great course:

The Internet: How and Where to Find the Information You Seek

by:  Thomas Gegeny, MS, ELS

I’m including the link here for you to learn of some great websites for reliable medical information, etc.

houstonyankees.com/internet

Click on the “workshop” link.  It’s a good bit of information, but it is well worth exploring.  Happy research!

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Weighing in — what’s the debate about Dr. Oz and the apple juice story really tell us?

Weighing in — what’s the debate about Dr. Oz and the apple juice story really tell us?.

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